PPC Performance Report
Sun Control Specialists
Last 30 days vs previous 30 daysExecutive Readout
Lead volume rose sharply while efficiency improved.
Search campaigns generated 17 tracked leads from 320 clicks. The General window film campaign drove most volume, while Performance Max added a lower-cost contribution and appears positioned for further rank improvement.
Primary winQuote requests and calls climbed from 4 to 17 conversions.
Primary constraintGeneral search is losing 67% of eligible impressions to budget.
Next moveProtect converting residential terms and review non-converting broad residential variants.
Campaign Comparison
Conversions by campaign
Conversion Mix
What prospects did after clicking
17Total leads
Phone call leads7
Request quote7
Contact forms3
Business note
Lead intent is balanced between calls and quote requests, which is useful for both immediate booking and follow-up nurturing.
Ad Group Performance
Residential is carrying Search.
| Ad group | Clicks | Cost | Conv. | CPA |
|---|---|---|---|---|
| Residential Window Film | 187 | $1,440 | 11 | $130.94 |
| Commercial Window Film | 11 | $84 | 0 | — |
Keyword Opportunities
Keep winners visible, trim waste.
Scalehouse window tinting4 conversions at $44.88 CPA
Monitorwindow film philadelphia2 conversions, strong local intent
Reviewindoor window tint$185.74 spend with no conversions
Reviewdomestic window tinting$172.27 spend with no conversions
Search Term Review
Top 50 search terms by impressions
Select searches you would like reviewed. The email button opens a prefilled draft with your selections for negative keyword review.
0 selected| Block? | Search term | Status | Impr. | Clicks | Cost |
|---|---|---|---|---|---|
| window privacy film | NONE | 33 | 1 | $7.79 | |
| window film for privacy | NONE | 26 | 6 | $46.58 | |
| window film | NONE | 25 | 4 | $27.06 | |
| stained glass window film | ADDED | 17 | 0 | $0.00 | |
| privacy film for windows | NONE | 16 | 0 | $0.00 | |
| window tinting philadelphia | NONE | 16 | 1 | $7.87 | |
| frosted glass film | ADDED | 11 | 1 | $7.86 | |
| window tint for house windows | ADDED | 11 | 0 | $0.00 | |
| damion's solar shades glass tinting wilmington | NONE | 10 | 0 | $0.00 | |
| home window tinting | ADDED | 10 | 0 | $0.00 | |
| frosted window film | ADDED | 9 | 2 | $15.91 | |
| one way window film | NONE | 8 | 1 | $7.92 | |
| privacy film | NONE | 8 | 0 | $0.00 | |
| window tinting philadelphia prices | NONE | 8 | 0 | $0.00 | |
| house window tint | ADDED | 7 | 1 | $7.96 | |
| window privacy film one way | NONE | 7 | 0 | $0.00 | |
| fancy fix window film | NONE | 6 | 0 | $0.00 | |
| infrared blocking film | NONE | 6 | 0 | $0.00 | |
| low e window film | NONE | 6 | 0 | $0.00 | |
| one way privacy window film | NONE | 6 | 1 | $7.94 | |
| smart tint | NONE | 6 | 0 | $0.00 | |
| tint near me | NONE | 6 | 0 | $0.00 | |
| window clings for privacy | NONE | 6 | 0 | $0.00 | |
| window frost film | NONE | 6 | 0 | $0.00 | |
| window tinting near me prices | NONE | 6 | 1 | $7.66 | |
| blackout window film | NONE | 5 | 1 | $7.72 | |
| film for windows | NONE | 5 | 1 | $7.93 | |
| heat blocking window film | NONE | 5 | 1 | $7.57 | |
| mirror tint | NONE | 5 | 0 | $0.00 | |
| one way window film day and night privacy | NONE | 5 | 0 | $0.00 | |
| window cling film | NONE | 5 | 0 | $0.00 | |
| window film for heat | ADDED | 5 | 0 | $0.00 | |
| window tinting reading pa | NONE | 5 | 1 | $7.87 | |
| add heres window film | NONE | 4 | 0 | $0.00 | |
| ceramic window tint for home | NONE | 4 | 0 | $0.00 | |
| frosted privacy window film | NONE | 4 | 0 | $0.00 | |
| glass tinting near me | NONE | 4 | 0 | $0.00 | |
| high quality window film | NONE | 4 | 0 | $0.00 | |
| privacy film for windows one way | NONE | 4 | 0 | $0.00 | |
| window film philadelphia | ADDED | 4 | 2 | $15.86 | |
| window film privacy | NONE | 4 | 0 | $0.00 | |
| window one way film | NONE | 4 | 1 | $7.80 | |
| window reflective film | NONE | 4 | 0 | $0.00 | |
| window tint for home | NONE | 4 | 1 | $7.82 | |
| window tint for home windows | NONE | 4 | 0 | $0.00 | |
| window tint in my area | NONE | 4 | 2 | $14.92 | |
| window tint south philly | NONE | 4 | 0 | $0.00 | |
| window tinting lansdale pa | NONE | 4 | 0 | $0.00 | |
| tinting windows near me | NONE | 4 | 0 | $0.00 | |
| anti glare window film | ADDED | 3 | 1 | $7.68 |
Impression Share Diagnostics
Where eligible searches are being missed
Window Film - General
Search impression share21.1%
Lost to budget67.2%
Top impression rate81.8%
Pmax - Window Film Service
Search impression share18.1%
Lost to rank58.0%
Lost to budget23.9%